Launching a new campaign, product or service can be a daunting task. You and your team has identified a need and developed an excellent solution. You are getting your supply chain, manufacturing, and sales infrastructures up and running. Now, you must turn your attention to “going to market,” which can feel as though you are about to enter a big city for the
first time. It’s noisy, full of competitors and lacking allies, a maze of streets and avenues, and, yet, ripe with energy and opportunity.
Over the next few weeks, I will outline how your cNASA sls-launching-artommunications team will enable you to rise above the crowd, identify and leverage allies, and navigate through the best communications channels to successfully reach your customers. 
Here are some of the topics I’ll touch on:
- Communications executives must have a seat at the product development table
- Creating a strategic vision
- Establishing a strategic timeline
- Understanding your audiences
- Crafting clear messages
- Mapping your path
- Building a marketing and communications tool kit
- Launching
- What’s next?
(photo: NASA ISI Rocket)