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Launching a New Project 2

Bring in Communicators On Day 1   I can’t over emphasize the importance of your communications team having a seat at both the product development

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Launching a New Project

Launching a new campaign, product or service can be a daunting task. You and your team has identified a need and developed an excellent solution.

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Nuanced Nuances

Software designers turned entrepreneurs often insist that they don’t need to work on messaging. After all, they insist, the value and uniqueness of their new

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Elon Musk’s Hyperloop, circa 1869 NYC

In the category of nothing’s new:  When I heard about the pneumatic tube, the Hyperloop, that Elon Musk (the energy and cash behind Tesla Motors and SpaceX)

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Google Glass Opens a World of Possibilities for Mobile Health Care

“Google Glass and the Future of Health” was the focus of a MeetUp I attended recently at Kaiser Permanente’s Center for Total Health. The enthusiasm and passion

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Mr. President, Can You Hear Us?

That’s what young people asked in “This is Our Voice: A Children/Youth Inaugural Address” video, which premiered on January 21st to coincide with President Obama’s

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6 Billion Cell Phones. 7 Billion People.

Your Well-Being is in the Palm of Your Hand Almost everyone on earth has a cell phone. Literally. Six billion phone users; seven billion people.

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Top 9 PR Tips for Conventions

1. Actually have news 2. Don’t plan a press conference unless you are announcing the cure for cancer 3. Have a plan: know the outlets

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Thinking Out Loud

Thinking out loud is exactly what we do. Collaborating with clients we define the products we are launching, identify the audiences we will reach, and

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